How Innovative Technology Transforms Real Estate Industry

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Real Estate is a client-centric business. Creating positive customer experience, building loyalty, and delivering the best results is an ultimate goal in every transaction. The quality of customer experience is influenced by technology to a great degree. “Technology is driving innovation in the real estate business landscape. We can see the benefits from adopting this innovation: improved communication, smoother transactions and customer satisfaction,” says Lena Simpson, award-winning real estate broker of 15 years who joined Compass in May 2017. “It is my belief that new technology is here to improve customer experience, increase transparency, and make transactions more efficient. The application of innovative technology helps me to differentiate myself from other agents and create better outcomes for my clients.”

Photo Credit: Compass

Photo Credit: Compass

At Compass, agents are empowered with in-house proprietary technology, an advertising agency, and best-in-class training. The company offers a suite of tools that helps agents to elevate customer experiences, increase efficiency, and have more time for advising clients.

Collections

This visual, Pinterest–like application for organizing home listings, allows agents to market their business and collaborate with their clients in a new and advanced way. This marketing tool makes property search more centralized and intuitive. “Collections help me successfully collaborate with my clients and stay sharp on the market,” says Lena Simpson, who uses Collections to find the best properties for her clients.

Collaboration via Collections. Photo Credit: Compass

Collaboration via Collections. Photo Credit: Compass

Insights

Insights is a dashboard that provides agents with valuable analytics on their listings and agent profile pages. Knowing where the traffic is coming from helps to see where additional marketing opportunities exist, and develop the optimal marketing strategy. “Checking on my active listings helps me to track the listing data and inform the seller about the efforts and achieved results. This knowledge also helps to alter our marketing strategy if needed,” says Lena Simpson.

Compass provides their agents with an end-to-end platform built to support the home buying, selling or renting process. By elevating the most personal parts of the process and using technology to simplify the rest, Compass provides an exceptional experience for each client. Lena Simpson shares how new tools help her to achieve her goals: “With the suite of advanced tools provided by Compass, I’m empowered to deliver the outstanding experience to each client and proudly contribute to company's mission – to help everyone find their place in the world.”

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Choosing the Best Properties for My Clients 

Choosing the Best Properties for My Clients 

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Resource: Compass.com

Resource: Compass.com